Do I need a copywriter for my business?
“What exactly does a copywriter do?”
That is a fair question. In simple terms, copywriters - write!
We write specific, on brand content for local businesses.
The best way to describe this is by separating it into copy and content.
Examples of copy
Copy is written for anything to help sell a product or service. This could be a website, social media, digital or print ads. Copy can also be written for materials like brochures and email marketing.
Having clear brand messaging around your copy help build your relationship with your customers and sets the tone with them. Which can help you stand out against your competitors.
Copy can include:
Websites
Advertising
Radio | TV commercial scripts
Social media
Brochures
Email marketing
So what’s content?
Content is the information that promotes/champions your product or service. The content gives your business ‘heart’!
This could be through blog posts, resources, guides. It could be fact sheets, Instagram, Facebook (Meta) and Linkedin posts.
Creating compelling content is a way to humanise your business.
Well crafted content can demonstrate your businesses value before you even make a sale.
How-to’s and welcome emails, are all ways your potential customer can feel welcome and want to shop with you again.
Content can include:
Blog posts (like this one!)
eBooks
Fact sheets
How to guides
Linkedin, Instagram and Facebook (meta) posts and profiles
Onboarding documents
A solution for you
If you need someone else to take on the copywriting mental load, then get in contact!
We have great solutions for you at NDA Communications.
